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pages/STOP2030___STAB.md

@@ -12,6 +12,6 @@ alias:: STOP2030/Advisory Board
 			- Regulatory and policymakers
 			- General population
 			- NTD community
-		- First impression credibility: by building a compelling visual identity and an active and professional online presence we convey the project is a serious endeavour and not merely a facade
+		- First impression credibility: We establish a compelling visual identity and maintain an active, professional online presence to show, and imply, the project is serious and
 		- Scientific impact: we can help the publishing of results reach a greater audience with press releases, media training and the creation of supplementary materials like explanatory videos
 		-