[[Mundo Sano]] will develop a plan as a tool at the service of the Consortium's institutional image and management, with internal and external communication goals, strategies and specific actions. It is not a static piece, but characterized by its flexibility and ease of adaptation to the Consortium's priorities and objectives as the project progresses. The Communications Plan will have the following specific goals:
1) To put on the agenda the implementation of FDC in SSA countries.
2) To position the STOP2030 Consortium, increasing the visibility of the brand and its eputation.
3) Contribute to the positioning of the funding entity.
In order to achieve the proposed goals, Mundo Sano, with the support of Bridges, will design communication strategies and actions to be implemented in the short, medium and long term, which includes: activities such as mapping stakeholders, internal and external, developing the Consortium's visual identity, creating and FAQ, and website for the project.
The team will also create a crisis communications plan and train Consortium members in media communications skills.
The plan will also include identifying opportunities for Consortium members (KEMRI, GHS) to inform other countries about the study results, e.g. through NTD programme manager meetings.
Communication and advocacy activities will keep pace with emerging field data and project results.
**Task 5.3b (Months 5-36) Engage stakeholders to utilize (exploit) emerging study data to inform decision making**
Borja Robert
1 year ago