diff --git a/pages/STOP2030___STAB.md b/pages/STOP2030___STAB.md
index 6c16799d..7309733d 100644
--- a/pages/STOP2030___STAB.md
+++ b/pages/STOP2030___STAB.md
@@ -12,6 +12,6 @@ alias:: STOP2030/Advisory Board
 			- Regulatory and policymakers
 			- General population
 			- NTD community
-		- First impression credibility: by building a
+		- First impression credibility: by building a compelling visual identity and an active and professional online presence we convey the project is a serious endeavour led by
 		- Scientific impact: we can help the publishing of results reach a greater audience with press releases, media training and the creation of supplementary materials like explanatory videos
 		-
\ No newline at end of file