- First impression credibility: We establish a compelling visual identity and maintain an active, professional online presence to show that the project is serious and trustworthy for the people that hear of it for the first time.
- Scientific impact: we can help the publishing of results reach a greater audience with press releases, media training and the creation of supplementary materials like explanatory videos
- Online presence established. Social media accounts up and active. Very little followership (we're working on it, but little success so far), but we think of them as a critical channel to support in